Mastering today’s Buyer’s Journey is the Secret to Winning in B2B Marketing - Mark Donnigan Interview Virtual CMO

The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances

read more


Marketing for Business to Business Selling and the Buyer’s Journey - Startup Marketing Consultant Mark Donnigan

The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances

read more

b2b buying journey

TL; DR - If you need temporary outcomes, e.g., profits, don't assume that the secret is catching much more demand. This approach is coming to be less reliable, and also it's a way to melt priceless resources. Concentrate on producing demand where you can obtain near-term wins. The customer's journey can not be " curved to our will."

read more